Website Audit Canberra
I'm Jahed Hasan, a local SEO and AI visibility specialist based in Canberra with two years' hands on experience helping small businesses get found on Google and in AI powered search tools.
If you run a business in Canberra and aren't sure why your website isn't bringing in enquiries, a website audit is the starting point. I go through your site, your Google Business Profile and how you show up in search results then hand you a clear picture of what's working, what isn't, and what to fix first.
A website audit isn't a sales pitch dressed up as a report. It's an honest look at your site's technical health, on-page SEO, content, and local search presence, with practical next steps you can act on whether or not you decide to work with me further.
What a Website Audit Covers
A website audit examines how your site performs for both search engines and the people actually visiting it. For a Canberra business, that means checking
Technical health
Page speed, mobile usability, crawl errors, broken links and indexing issues that stop Google from properly reading your site
On-page SEO
Title tags, headings, meta descriptions and how well your pages target the terms your customers actually search
Content quality
Whether your pages answer the questions customers are asking, or just describe what you do in general terms
Local SEO signals
How consistent your business name, address and phone number are across the web, and how well your site supports local search
Google Business Profile
Whether your listing is complete, categorised correctly and set up to appear in Google Maps results
AI and answer engine visibility
Whether tools like Google's AI Overviews and chat-based search assistants can understand and reference your business at all
Problems a Website Audit Uncovers
Slow or Unreliable Loading
A site that takes too long to load on mobile loses visitors before they see anything, and it can hold back rankings too. The audit flags what's causing the slowdown, whether that's images, plugins, hosting or code.
Poor Visibility in Google Maps
Many Canberra businesses have a Google Business Profile that's incomplete, uncategorised, or hasn't been touched since it was created. If a "near me" search doesn't show your business, this is usually where the problem starts.
Weak or Thin Content
Pages that don't actually answer what a customer wants to know tend to underperform, even if the design looks fine. The audit identifies where content is missing the intent behind the search.
Inconsistent Business Listings
If your business name, address or phone number differs across directories, Google can lose confidence in which details are correct, which affects local rankings.
Technical Errors Google Can't Get Past
Broken links, missing meta tags, duplicate pages and indexing errors are common on sites that have grown organically over a few years without regular maintenanc.
How the Audit Process Works
-
1
Initial review — I look at your website, Google Business Profile and current search visibility.
-
2
Technical check — Crawl the site for speed, mobile, indexing and structural issues.
-
3
SEO and content review — Assess keyword targeting, on-page elements and content gaps against what customers are actually searching for.
-
4
Local and AI visibility check — Review your Google Maps presence, local citations and how your business appears in AI driven search results.
-
5
Findings and priorities — Put everything into a plain-English report, ranked by what will make the most difference first.
-
6
Walkthrough — Go through the findings with you and answer questions about what each item means and what it would take to fix.
Why Work With Jahed Hasan
I focus specifically on local SEO and AI visibility rather than trying to be a full-service agency covering everything from web design to paid ads. That means the audit is grounded in what actually moves the needle for a local business: showing up in Google Search, Google Maps, and increasingly, in AI-generated answers. I explain findings in plain language rather than jargon, and the report is built to be useful whether you implement the fixes yourself, hand them to a developer, or bring me in to do the work.
Cost of a Website Audit in Canberra
Website audit pricing varies depending on the size of your site, how many pages need reviewing, and whether you want a technical only check or a full review including local SEO and AI visibility. Get in touch with details about your website and what you're trying to fix, and I'll give you a straightforward quote based on the actual scope rather than a generic package price.
Areas Served
I work with businesses across Canberra, including Belconnen, Gungahlin, Woden, Tuggeranong, Molonglo Valley and the surrounding areas. Audits are done remotely, so location within Canberra doesn't affect turnaround.
When Should You Get a Website Audit?
A website audit is worth doing if any of the following sound familiar:
- Your website hasn't been reviewed since it was built
- Traffic or enquiries have dropped and you're not sure why
- You don't show up when you search for your own business and service area
- Your Google Business Profile hasn't been updated in a long time
- You're about to invest in a new website or a marketing campaign and want to know what's actually wrong first
- Competitors consistently outrank you for searches you'd expect to win
What to Prepare Before the Audit
Having the following ready speeds things up:
- Access to or admin rights for your website
- Access to your Google Business Profile or confirmation of who manages it
- Any existing analytics or Search Console access, if set up
- A short note on what's prompting the audit a specific problem or a general check-up
Get Your Website Audit
Need a clear picture of why your Canberra website isn't performing the way it should? Send through your website and a bit of context about what's prompting the audit, and I'll get back to you with next steps and a quote.
Frequently Asked Questions
A website audit is a review of your website's technical health, SEO, content and local search presence, aimed at identifying what's stopping it from ranking well or converting visitors into enquiries.
Cost depends on the size of the website, how many pages are involved, and whether the audit covers technical SEO only or extends to local SEO and Google Business Profile as well. Get in touch with your website details for an accurate quote.
Turnaround depends on the size and complexity of the site, but most small business audits can be completed within a few business days of getting access to the website and Google Business Profile.
A website can look fine and still have technical or SEO issues that aren't visible to the eye, such as slow load times, missing metadata, or a Google Business Profile that isn't set up correctly. An audit checks what a visitor can't see.
This is usually caused by an incomplete or incorrectly categorised Google Business Profile, inconsistent business details across the web, or a lack of local signals pointing to your business. A local SEO audit will identify which of these applies to you.
An audit is a one off assessment that tells you what's wrong and what to prioritise. Ongoing SEO is the implementation and maintenance work that follows, such as content updates, technical fixes and citation building.
Yes. Google Business Profile and Google Maps visibility are part of the local SEO audit, alongside the technical and on-page review of the website itself.