GEO Consultant in Canberra: Generative Engine Optimisation & AI Visibility
I'm Jahed Hasan, a local SEO and AI visibility specialist based in Canberra with two years hands on experience helping small businesses understand how they're seen by Google and by generative AI tools like ChatGPT, Gemini and Perplexity.
My website audit looks at both sides of the problem at once: how your site performs in traditional search and whether AI systems can find, understand and recommend you at all.
If someone in Belconnen or Gungahlin asked ChatGPT to recommend your kind of business right now, would your name come up? For most Canberra businesses, nobody actually knows the answer—and that's the gap a GEO audit is built to close.
You'll get a plain English report on your actual website, not a generic template, along with a clear list of what to fix first.
What Is a GEO Website Audit?
Generative Engine Optimisation is the practice of making sure your website and business information can be read, trusted and reused by AI systems when they answer a customer's question. A GEO audit tests this directly: it checks whether ChatGPT, Gemini, Perplexity and Google's AI Overviews currently mention your business, why they do or don't, and what's holding you back from showing up more often.
This goes further than a standard SEO audit, which mainly looks at Google rankings. A GEO audit also reviews how your content is structured, whether your business details are consistent across the web and whether AI tools can actually pull a clear direct answer from your pages.
Problems a GEO Audit in Canberra Can Uncover
Invisible in ChatGPT and AI Overviews
Plenty of Canberra businesses rank reasonably well on Google but are never mentioned when the same question is asked in ChatGPT or Google's AI Overviews. That's usually down to thin content, missing structured data or inconsistent business details online not a lack of effort.
Inconsistent Business Information Across the Web
AI systems weigh up how confident they can be in your details before recommending you. If your business name, address, phone number or service areas differ between your website, Google Business Profile and directory listings, that inconsistency makes you a riskier recommendation for an AI tool to make.
Content That's Hard for AI to Use
Long vague or overly promotional pages are difficult for AI systems to summarise into a direct answer. The audit flags exactly which pages need clearer more specific language and where a direct answer needs to sit higher on the page.
No Way to Track AI Mentions
Most business owners have no real idea whether they're being mentioned, ignored or quietly replaced by a competitor inside AI answers. Part of the audit is showing you exactly where you stand today, using the kind of questions a real customer would type.
Generative Engine Optimisation and SEO Services in Canberra
Alongside the audit itself, I offer the following services to act on what it finds:
Google Business Profile Optimisation
— making sure your GBP listing is complete, accurate and consistent with the rest of your online presence, since it's one of the strongest signals AI tools use for local recommendations.
Keyword Research & Content Planning
— identifying the terms and questions your Canberra customers actually use, across Google and AI chat tools alike.
On-Page Optimisation
— improving headings, structure and page content so both search engines and AI systems can understand what you offer and where.
Technical SEO
— checking crawlability, site speed and structured data so search engines and AI crawlers can properly access your site.
Local Citations & Link Building
— building consistent, credible mentions of your business across directories and relevant local sources.
Answer Engine Optimisation
— structuring key pages so they can be pulled into featured snippets and direct AI answers.
Generative Engine Optimisation
— ongoing work to improve how ChatGPT, Gemini and Perplexity represent and recommend your business.
How the Website Audit Process Works
Get in touch
Send an email outlining your website and main services.
Initial review
I look at your website, Google Business Profile and how your business currently appears online.
AI visibility check
I test real, customer-style questions in ChatGPT, Gemini and Perplexity to see whether and how your business is mentioned.
Technical and content review
Checking structure, schema, crawlability and content clarity.
Written report
A plain-English breakdown of what's working, what isn't and what to prioritise.
Walkthrough
A chance to talk through the findings and agree on next steps.
Why Work With a Local Canberra GEO Consultant
Working directly with one specialist means the person doing your audit is the same person explaining it to you afterwards. Based in Canberra, I understand that a business in Tuggeranong has a different customer base and competitive landscape to one in Gungahlin or the Molonglo Valley, and that shapes how I approach the audit and any follow up work.
My focus is specifically on the overlap between traditional SEO and the newer disciplines of GEO and AEO, rather than treating AI visibility as an afterthought bolted onto a standard SEO package.
Cost of a GEO and Website Audit in Canberra
Exact pricing depends on the size of your website, how many services and locations you cover, and whether you want a one off audit or ongoing GEO and SEO support. Local SEO and GEO consultants in the Canberra area typically charge either an hourly rate or a fixed project fee, with ongoing monthly packages priced according to scope. Rather than quote a generic figure that may not reflect your site, I'll give you a clear cost once I understand what you need email me and I can usually give you a ballpark quickly.
Areas I Cover in Canberra
I work with businesses across Belconnen, Gungahlin, Woden, Tuggeranong, Molonglo Valley and the surrounding Canberra region. Audits and ongoing work can be handled remotely or in person, depending on what suits you.
How Do You Know If AI Recommends Your Business?
The simplest way to check is to ask ChatGPT, Perplexity or Google directly, the way a customer would for example, "best [your service] in Canberra." Try it a few times and across a couple of tools, since answers can vary. This is exactly what I test as part of the audit, but running it yourself first will give you a rough sense of where you stand before we talk.
What to Have Ready Before Your Audit
To get the most out of the audit, it helps to have the following ready:
- Access to, or admin rights for, your Google Business Profile
- A list of the main services and locations you want to be found for
- Login access to your website's CMS, if you'd like on-page changes made afterwards
- Any keywords, questions or competitor names you already have in mind
Ready for a GEO Consultant in Canberra?
If you want to know where your business currently stands with Google and with AI tools like ChatGPT and Gemini, link to your website and I'll come back to you with next steps.