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AI SEO . ChatGPT . Perplexity

AI SEO Canberra: Get Found in ChatGPT, Google AI Overviews and Perplexity

I'm Jahed Hasan, a local SEO and AI visibility specialist working with Canberra businesses to close that gap: getting you found in traditional search results and cited in AI generated answers.

Jahed Hasan
SEO Projects Complete 15+
Experience 2+ Years

Customers in Canberra aren't only typing into Google anymore. Increasingly they're asking ChatGPT, Perplexity or Google's AI Overviews to recommend a business for them and if your website isn't built to be read and trusted by those systems, you don't get mentioned.

This is a different discipline to standard SEO. Ranking on page one still matters, but it's no longer the finish line. Being the source an AI system chooses to quote or recommend is the newer, harder problem. That's what AI SEO and answer engine optimisation are built to solve.

What AI SEO and AEO Actually Mean

AI SEO covers everything that helps your business show up in AI powered results: Google AI Overviews, ChatGPT, Perplexity and Gemini. Answer engine optimization (AEO) is the specific practice of structuring your content so an AI system can lift a clean, accurate answer from it and attribute that answer to you.

None of this replaces traditional SEO. A site that already ranks well, loads cleanly and is structured around real customer questions has a genuine head start. The extra layer is making sure your business facts are consistent everywhere they appear online and that your key pages answer questions directly and clearly rather than burying the answer under a long introduction.

Your competitor is showing up in ChatGPT and you're not

This usually isn't about who runs the better business. AI tools tend to name whichever business is easiest to read, verify and trust online, clear service pages, consistent details across your website and directory listings, and enough visible information to back up a recommendation. If a competitor has published a clearer answer than you have, they get named. The fix is closing that gap, not chasing the algorithm.

Your business isn't showing up in AI answers at all

The most common causes are technical: AI crawlers being blocked, missing or thin structured data, business information name, services, area that's inconsistent across your site and listings or pages that never actually answer a buyer's question in plain language. Each of these is checkable and fixable.

You rank on Google but still aren't getting AI citations

Ranking is a strong starting point but not a guarantee. AI systems favour content that gives a direct, self contained answer early in the page, backed by clear, checkable information, over pages that are technically ranking but written for skimming rather than extraction.

AI SEO & AEO Services in Canberra

Google Business Profile Optimisation

— Making sure your profile is complete, accurate and consistent with the rest of your online presence, since inconsistent business details are one of the most common reasons AI tools skip a business.

Keyword Research & Content Planning

— Identifying the actual questions your Canberra customers are asking, in Google and in AI chat tools, and planning content around those questions rather than around keyword lists alone.

On-Page Optimisation

— Structuring your pages so both traditional search engines and AI systems can quickly understand what you offer, who it's for, and where you operate.

Technical SEO

— Checking crawlability, site structure and page performance, including whether AI crawlers can actually access and read your site.

Local Citations & Link Building

— Building consistent, accurate mentions of your business across relevant local and industry sources, which helps both local search rankings and AI trust signals.

Answer Engine Optimisation

— Restructuring key pages so they answer real customer questions directly and early, in a format AI systems can lift and attribute to you.

How the Process Works

1

Get in touch

Send a quick note about your business and website.

2

AI visibility check

I look at how your business currently appears in Google search, Google AI Overviews and AI chat tools and check your site for the technical and structural issues that usually cause AI tools to skip a business.

3

Findings and plan

You get a clear rundown of what's holding you back and a prioritised plan to fix it.

4

Implementation

Working through Google Business Profile, on page, technical, citation and AEO work in order of impact.

5

Review

Checking how your visibility in both search and AI answers has changed, and what to prioritise next.

Why Work With Me

Specialised Experience

I've spent more than two years focused specifically on local SEO and AI visibility work, at a time when most SEO providers are still working from a traditional search only playbook.

Complete Transparency

Because this is a newer, faster moving field, I keep the process transparent: you'll know exactly what's been checked, what was found and why each recommendation is being made.

No Fluff or False Promises

No guaranteed rankings, no invented statistics, just a clear, honest read of where your business currently stands with both search engines and AI systems.

What Affects the Cost of AI SEO in Canberra

$

Website Scope & Competition

Pricing depends on the size of your website, how much technical and content work is needed, how many locations or services you cover and how competitive your industry is in Canberra.

$

Custom Estimates

Rather than quote a flat number that won't fit most businesses accurately, I'll give you a proper cost estimate after the initial AI visibility check, once I know what your site actually needs.

Areas I Cover

I work with businesses across Canberra, including Belconnen, Gungahlin, Woden, Tuggeranong, Molonglo Valley and the surrounding areas.

Signs You Should Get an AI Visibility Check

  • You've asked ChatGPT or Perplexity to recommend a business like yours and you didn't appear.
  • A competitor consistently shows up in AI answers ahead of you.
  • Your Google Business Profile, website and directory listings don't all say exactly the same thing about your business.
  • You're investing in SEO but have no idea how you're doing in AI search specifically.
  • Your website content is written in long paragraphs rather than direct answers to customer questions.

Get an AI Visibility Check for Your Canberra Business

If you're not sure how your business currently appears in Google, Google AI Overviews, ChatGPT or Perplexity, that's the right place to start. with your website and a bit about your business and I'll let you know what I find.

Frequently Asked Questions

How do I get cited in Google AI Overviews?
Start by ranking well organically; most AI Overview citations come from pages already on page one. Beyond that, answer the core question in the first few sentences, use clear headings and back claims with specific, checkable information rather than vague statements.
Why is my competitor appearing in ChatGPT and I'm not?
Usually your competitor's site is easier for AI tools to read and verify: consistent business details, clear service pages and content that answers questions directly. It's rarely about who runs the better business, it's about who's easier to trust and cite.
Why isn't my business showing up in ChatGPT at all?
Common causes include AI crawlers being blocked, missing structured data, inconsistent business information across the web or content that doesn't directly answer buyer questions. Most of these are quick to diagnose and fix.
What's the difference between SEO and AEO?
SEO focuses on ranking a page in search results. AEO focuses on being the source an AI system quotes or recommends inside a generated answer. They overlap heavily, but AEO adds a layer of structure and clarity aimed specifically at how AI systems extract and attribute information.
How much does AEO cost in Canberra?
It depends on your website's current state and how much technical, content and citation work is needed. I provide a specific estimate after an initial AI visibility check rather than a generic flat rate.
Do I still need traditional SEO if I'm doing AEO?
Yes. AEO builds on traditional SEO rather than replacing it a well optimised, well ranking site is the foundation AI systems draw from.